Jenna Faccenda
I'm Jenna Faccenda. A literary scout, marketing strategist, and writer. I spend my days finding the stories worth telling: in manuscripts, in people, and in the living world.
Marketing Literary agenting Herbalism Writing
What you'll find here
Marketing

10+ years working with publishers, authors and creatives.

Agenting

Training, books I love, and becoming an advocate.

Herbalism

When I am not burried in a book I am working with the plants.

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Writing

My thoughts, teachings and projects.

Everything Has A Story

I've always believed that everything has a story, and that words can change how someone understands the world.

That belief has shaped every part of my career.

I work as a literary scout, reading manuscripts and hunting for books that that can make an impact. I've spent years in marketing, helping clients find their voice and build real relationships with their audiences. And as an herbalist and founder of Widow, I've learned to listen to the stories that both plants and people carry,  knowledge passed down through generations of folk practice.

I write about what I'm learning at the intersection of all of it: the publishing industry, the craft of building an audience, and what it actually looks like to build a creative career, including the burnout, the pivots, and the slow, uncomfortable work of figuring out what you want.

I'm also the founder of Widow, an herbalism and Italian folk practice project. If that part of my world interests you, you can find it at widowshop.net.

Let's stay in touch
Writings on marketing, books, and what it looks like to build a creative career.